Pricing & Programmes

Lean. Esteem.
Dream.

Three investment tiers. One standard of work. Every programme combines paid media, organic growth and a dedicated lead management desk — so the enquiries your marketing generates are answered, qualified and converted. Our minimum retainer is $5,000 per month. That threshold exists because below it, we cannot deploy the team, the systems or the rigour that produces results worth reporting.

See the plans Book a free growth audit

Minimum retainer: $5,000/month. Every programme includes paid media management, organic content and SEO, and our signature lead management desk. Ad spend is additional and set by you.

Lean
$5,000/mo
The right way to start — paid and organic working together from day one, with a lead desk that handles every enquiry your campaigns generate.
Retainer per month, AUD
+ ad spend (minimum $3,000/mo recommended)
  • Lead management desk — full setup and management
  • 1 paid media channel (Google Ads or Meta)
  • SEO foundation — technical audit + on-page
  • Content calendar, 8 posts/month
  • Monthly strategy and performance review
  • Live pipeline reporting dashboard
  • Dedicated account team (no juniors)
Start here
Most popular Esteem
$7,500/mo
The sweet spot. Two paid channels, active SEO and a full content programme — the compounding option for brands serious about steady, sustained growth.
Retainer per month, AUD
+ ad spend (minimum $7,000/mo recommended)
  • Everything in Lean
  • 2 paid media channels (Google Ads + Meta)
  • Active SEO — ongoing content, link building
  • Content calendar, 12 posts/month
  • Lead nurture sequences — email + retargeting
  • Monthly strategy review + quarterly deep-dive
This is the one
Dream
$10,000/mo
Maximum momentum. All paid channels, aggressive SEO, full content production and event support — for brands that want to dominate their category now.
Retainer per month, AUD
+ ad spend (minimum $12,000+/mo recommended)
  • Everything in Recommended
  • All paid channels — Google, Meta, TikTok
  • Aggressive SEO — highest cadence and reach
  • Content production, 16+ posts/month
  • Full PR & brand campaign management
  • Event strategy and activation support
  • Bi-weekly strategy calls with Founder
  • Priority lead desk — <2min response target
Let's dominate

Custom — for aggressive growth targets

Multi-location businesses, high-spend categories, or brands with aggressive revenue targets that need a bespoke scope. We'll build a programme around your market, your margins and what a qualified lead is actually worth to you.

Multi-location High ad spend ($10k+/mo) Multi-brand National campaign
Talk to us
Every programme

Same foundation, every time.

Full lead management desk setup, qualification criteria scoped to your business
A senior specialist in every discipline, no juniors on your account
Live pipeline reporting dashboard — leads, qualification rate, pipeline value
Monthly performance review with plain-English reporting tied to revenue
Strategy built on your offer, your margins and what a good lead is actually worth
6-month minimum term after an initial 6-month minimum term
Compare the plans

Same team, different pace.

What's included Lean — $5k Esteem — $7.5k Dream — $10k
Lead management deskFullFullPriority (<2min)
Paid media channels1 channelGoogle + MetaAll channels
SEOFoundationActiveAggressive
Content posts/month81216+
Lead nurture sequences—✓✓
PR & media outreach——✓
Event support——✓
Strategy callsMonthlyMonthly + quarterlyBi-weekly
Performance ad spend$3k+/mo$7k+/mo$12k+/mo
Contract terms6-month minimum6-month minimum6-month minimum
Best forGetting started rightSustained growthDominating your category
"Most agencies hand you a spreadsheet and disappear. These women hand you booked appointments. Our close rate doubled without us hiring a single person."
Dan — Director, Strike Property Group
Before you decide

Pricing FAQs.

Why do you have a $5,000 minimum?+

Below $5,000/month we can't staff your account with the specialists it needs — paid media, SEO, content, lead management — and still deliver results worth talking about. We'd rather not take your money than take it and underdeliver.

What does the ad spend cover and is it extra?+

Yes, ad spend (Google, Meta, TikTok budgets) is separate to the retainer and goes directly to the platforms. We recommend a minimum of $3,000/month on Lean, $7,000/month on Esteem, and $12,000+/month on Dream. We'll advise the right spend for your market and margins.

Is there a lock-in contract?+

All programmes require a minimum 6-month commitment. This gives enough time to build, launch and optimise properly — most clients start seeing meaningful results within the first 8 weeks, and real compounding by month four.

Which plan should I start on?+

If you're new to structured paid and organic marketing, Lean gets you the right foundation. Most clients who've tried agency marketing before and want real results land on Recommended — it's our most popular plan because the two-channel paid approach plus active SEO is where compounding growth begins.

What is the lead management desk exactly?+

It's a managed human response system. Every enquiry your campaigns generate is answered within minutes, qualified against your criteria, nurtured if they're not ready, and booked directly into your calendar if they are. You only ever speak to the ones worth your time.

Can I upgrade later?+

Yes, any time. As your results compound and your ambition grows, we'll recommend moving up at your monthly review. There's no penalty for changing pace — the strategy adapts with you.

Do you work with businesses outside the listed industries?+

We focus on premium and luxury sectors where brand perception and conversion quality are non-negotiable. If you're confident in your product and serious about growth, reach out — we'll tell you honestly whether we're the right fit.

Why Miss Understood Media

Senior expertise.
Proven results.

Our team brings 17+ years of senior marketing leadership across property, healthcare, legal and financial services. We've managed over $2.25M in combined monthly media budgets, grown client leads by 87.5% without increasing spend, and consistently delivered measurable, executive-level outcomes from day one.

$2.25M+
Combined monthly budgets managed
87.5%
Lead growth without increasing spend
12x
ROAS achieved in 90 days
94%
CPA reduction, Google Ads
Book your free audit Back to home
Miss Understood Media Team